You can hear the care we take! John Pearse first began researching into music string manufacture in the mid-sixties. The first person, ever, to teach guitar on television with HOLD DOWN A CHORD in 1962- his BBC lessons have been seen in six countries while his PBS series, STRING ALONG, was shown in most US television markets encouraging grandparents to learn the guitar with their grandchildren! In 1965 John began his collaboration with British Music Strings, a London string maker, to develop a guitar string with both a longer life and a more accurate vibrating and nodal pattern. His designs were so successful that, over the years, both British Music Strings and Thomastik marketed strings under his name. John also designed string lines for Bourne Guitars and Jay Associates, makers of the Jester guitar line. In 1978 he came to the United States to develop a unique line of accessories for the C.F. Martin Company. Next came a line of music strings designed especially for the professional musician. Within months, word of these exciting strings had spread across the country and pressure from both the public and beleaguered dealers had persuaded John to make this line available to stores and things have just kept growing since then!.